Tourism in Morocco is well developed, with a strong tourist industry focused on the country's coast, culture, and history. Morocco has been one of the most politically stable countries in North Africa, which has allowed tourism to develop. The Moroccan government created a Ministry of Tourism in 1985. Tourism is considered as one of the main foreign exchange sources in Morocco and since 2013 it had the highest number of arrivals out of the countries Africa.. In 2018, 12.3 million tourists were reported to have visited Morocco.

The "Plan Azur", is a large-scale project initiated by King Mohammed VI, is meant to internationalise Morocco. The plan provides for creating six coastal resorts for holiday-home owners and tourists (five on the Atlantic coast and one on the Mediterranean), the daily telegraph noted. The plan also includes other large-scale development projects such as upgrading regional airports to attract budget airlines, and building new train and road links. Thus, the country achieved an 11% percent rise in tourism in the first five months of 2008 compared with the same period last year, it said, adding that French visitors topped the list with 927,000 followed by Spaniards (587,000) and Britons (141,000). Morocco, which is close to Europe, has a mix of culture and the exotic that makes it popular with Europeans buying holiday homes.